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Tour Costing, Presentations, Voucher and Assistance Guidelines
Customize Tour and Tour Costing
MODULE 1: Introduction to Customized Tour Packages
What is a Customized Tour Package?
A customized tour package is a travel program specifically designed according to the client's:
Budget
Travel dates
Interests
Group size
Preferred activities
Accommodation preference
Transportation needs
Examples:
Family Vacation Package
Honeymoon Package
Educational Tour
Corporate Incentive Travel
Pilgrimage Tour
Adventure Tour
Benefits of Customized Tours
✓ Higher customer satisfaction
✓ More flexibility
✓ Better travel experience
✓ Increased sales opportunities
✓ Stronger customer loyalty
MODULE 2: Understanding Customer Requirements
The Principle of "Know Your Client"
Before creating any package, gather complete information.
Customer Profiling Checklist
Travel Information
Destination
Travel Date
Duration
Number of Travelers
Budget Information
Budget Range
Preferred Hotel Category
Preferred Airline
Travel Preferences
Leisure
Adventure
Cultural Experience
Shopping
Food Experience
Sightseeing
Special Requirements
Senior Citizens
Children
Dietary Restrictions
Accessibility Needs
Activity: Client Interview Simulation
Ask participants to conduct a mock travel consultation.
Sample Questions:
What is your preferred destination?
How much is your travel budget?
What activities are you interested in?
What hotel category do you prefer?
Is this your first visit to the destination?
MODULE 3: Basic Principles of Tour Package Design
Principle 1: Customer-Centered Planning
Create the package based on client needs, not personal preferences.
Example
Wrong:
Including extreme adventure activities for senior travelers.
Correct:
Planning cultural tours and comfortable sightseeing.
Principle 2: Value for Money
Ensure customers receive the best experience within their budget.
Include:
Convenient flights
Strategic hotel locations
Popular attractions
Reliable transportation
Principle 3: Balance the Itinerary
Avoid overloading activities.
Good Itinerary Structure
Morning:
Sightseeing
Afternoon:
Cultural Activity
Evening:
Free Time
Principle 4: Feasibility
Verify:
✓ Flight schedules
✓ Hotel availability
✓ Attraction operating hours
✓ Transfer timings
Principle 5: Safety and Reliability
Choose:
Licensed suppliers
Reputable hotels
Accredited tour operators
Safe transportation providers
MODULE 4: Tour Packaging Components
Essential Components
Transportation
Airfare
Ferry
Train
Bus Transfers
Accommodation
Budget Hotel
3-Star Hotel
4-Star Hotel
5-Star Hotel
Tours and Activities
City Tours
Theme Parks
Historical Sites
Adventure Activities
Meals
Breakfast
Lunch
Dinner
Travel Insurance
Tour Guide Services
Visa Assistance
MODULE 5: Costing and Pricing Techniques
Tour Cost Formula
Total Cost = Direct Costs + Operating Expenses + Profit Margin
Direct Costs
Flights
Hotels
Transfers
Tours
Meals
Operating Expenses
Communication
Processing Fees
Staff Costs
Profit Margin
Typically:
10% to 30%
Sample Computation
ItemCostHotel$300Transfers$100Tours$150Insurance$20Total Cost$570
Add 20% Profit Margin
$570 × 20% = $114
Selling Price = $684
MODULE 6: Techniques in Creating Attractive Tour Packages
Technique 1: Bundle Services
Combine:
Flights
Hotel
Transfers
Tours
Instead of selling separately.
Technique 2: Create Themes
Examples:
Family Fun Package
Theme Parks
Family Hotels
Child-Friendly Activities
Honeymoon Package
Romantic Dinner
Couple Spa
Sunset Cruise
Adventure Package
Hiking
Zipline
Water Sports
Technique 3: Offer Package Options
Good
Economy Package
Standard Package
Premium Package
This increases customer choices.
Technique 4: Highlight Benefits
Instead of:
"3 Nights Hotel"
Say:
"3 Nights Stay at a Centrally Located Hotel Near Major Tourist Attractions"
Technique 5: Use Upselling Strategies
Offer:
Room Upgrade
Additional Tours
Airport Lounge Access
Travel Insurance Upgrade
MODULE 7: Building a Winning Itinerary
Effective Itinerary Format
Day 1
Arrival
Airport Pickup
Hotel Check-in
Leisure Time
Day 2
City Tour
Historical Sites
Shopping Area
Local Cuisine Experience
Day 3
Optional Tour
Free Time
Additional Activities
Day 4
Departure
Hotel Check-out
Airport Transfer
MODULE 8: Presentation and Sales Techniques
How to Present a Customized Package
Focus on Benefits
Instead of Features:
Feature:
Hotel Included
Benefit:
Comfortable accommodation near tourist attractions.
Use Professional Visuals
Include:
Destination Photos
Maps
Hotel Images
Tour Highlights
Handle Objections
Common Objection: "Your package is expensive."
Response: "Our package provides excellent value through carefully selected hotels, convenient transportation, and quality experiences that ensure a hassle-free journey."
Practical Workshop
Group Activity
Create a 5-Day Customized Tour Package for:
Client Profile
Family of 4
Destination: Singapore
Budget: USD 2,500
Travel Duration: 5 Days
Interests:
Theme Parks
Shopping
Family Activities
Output Required
Travel Itinerary
Accommodation Selection
Cost Computation
Package Price
Sales Presentation
Assessment
Multiple Choice Sample
What is the first step in creating a customized package?
A. Book the hotel
B. Understand customer requirements ✅
C. Sell the package
D. Prepare invoice
Which principle focuses on customer budget and satisfaction?
A. Value for Money ✅
B. Competition
C. Advertising
D. Commission
Key Takeaways
✅ Always understand the client's needs first.
✅ Create realistic and balanced itineraries.
✅ Ensure accurate costing and pricing.
✅ Focus on value, not just price.
✅ Customize experiences to maximize customer satisfaction.
✅ Present packages professionally to increase conversions.
This module can be used as a half-day or full-day staff training program for your travel agency and is suitable for onboarding new travel consultants and reservations personnel.
Travel
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Contact
Info@jetlinerexpressglobal.com
+971 50 599 2041
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